Important: TAM from cited industry reports. SAM and SOM use internal assumptions clearly labeled. SOM is a planning scenario, not revenue forecast or guidance.
| Report Source | 2026 Estimate | Growth Forecast | Scope |
|---|---|---|---|
| Business Research Company | $12.63B | 8.7% CAGR → $17.64B (2030) | Global CMS |
| Research and Markets | $12.15B | 11.2% CAGR → $23.18B (2032) | Global CMS |
| Future Market Insights | $8.18B | 9.1% CAGR → $13.4B (2030) | Global CMS |
Market reports use different category definitions, geography weighting, and segmentation approaches for enterprise vs SMB platforms.
TAM Range: $8.2B–$12.6B (2026) | Central Estimate: $10.4B
| Factor | Value | Source |
|---|---|---|
| Global TAM | $10.4B | Central estimate from reports |
| US Share | 35% | INTERNAL ASSUMPTION |
| US TAM | $3.64B | Calculated |
| Segment | Allocation | Value | Source |
|---|---|---|---|
| Public Owners & Agencies | 18% | $0.66B | INTERNAL |
| General Contractors | 38% | $1.38B | INTERNAL |
| Construction Managers | 12% | $0.44B | INTERNAL |
| Specialty Contractors | 32% | $1.17B | INTERNAL |
SAM Result: $3.64B (US Addressable)
Planning Scenario: SOM represents internal planning assumptions, NOT revenue guidance or projections.
| Year | New | Retained | Cumulative | ARR |
|---|---|---|---|---|
| Year 1 | 25 | — | 25 | $2.5M |
| Year 2 | 50 | 21 | 71 | $7.1M |
| Year 3 | 75 | 60 | 135 | $13.5M |
| Year 4 | 100 | 115 | 215 | $21.5M |
| Year 5 | 125 | 183 | 308 | $30.8M |
Assumptions: ACV $100K (internal target), 85% retention (internal target). Not externally validated.
| Element | Classification |
|---|---|
| Global TAM range ($8.2-12.6B) | EXTERNAL Market reports |
| US share (35%) | INTERNAL Assumption |
| Segment allocation | INTERNAL Assumption |
| ACV ($100K base) | INTERNAL Target |
| Retention (85%) | INTERNAL Target |
| SOM ARR projections | PLANNING Scenario |
Full reports are paywalled. Figures from public summaries.